Flik Flak, a division of Swatch, is the world's best-selling kids watches. Since 1987, Flik Flak creates swiss made watches for kids that help them to learn to tell the time with a fun and entertaining concept.

 

We’ve been asked to develop both a multi subject campaign for winter time capsule collection and the 30” commercial + its making-of.

 

There are some strict ID rules that define what’s allowed doing with watches and we decided to let them flat floating in a three dimensional stage that we designed. All the shapes have been modeled and placed in a virtual space before laser-cutting everything and letting happy times begin!

 

We painted all the pieces, placed them on a real stage with squirrel, birds, deer and the snowman. We designed very basic mechanism to move props' heads & tails. We let all of them narrate a simple, delicate winter tale followed by the soundtrack we designed.

 

Art Director: Federico Galvani
Project Manager: Federico Padovani
Director of Photography: Federico Padovani
Set design: Federico Galvani, Federico Padovani, Anna Rodighiero, Vera Leanza
Photo Retouching: Marco Oio Oliosi
Editing & Compositing: Federico Galvani
Music & Sound design: TVCULTURE

Editing Making Of: Rodolfo Hernandez
Music Making Of: TVCULTURE